• Marc Bates

Rebranding a complex business



CAS is a truly a family business that provides the quality of services of a national corporation. If you’re looking for document management of any description, then they are Number 1. It’s a complicated business, where every element of a client’s relationship and requirements must be tracked in writing. This helps the team to meet the international quality standards that they prize so highly.

As such, rebranding CAS was a serious undertaking. A new logo, colour palette, fonts, service icons and business descriptions were just the first step. Over the following months, Balanced provided a re-branded version of everything you can think of from building signage to delivery certificates, from storage boxes to on-site collection bins.

At the same time, we wrote and designed print and digital brochures and service flyers. We also managed a complete overhaul of the content marketing strategy. This includes a regular business blog on topics such as GDPR, NHS document management and financial services data security; as well as social media content.


Over the last year, Balanced has worked with us on all aspects of our marketing. The team have completely rebranded my company with an eye-catching new logo, beautiful brochures, case studies, presentations and stationery. Regular content marketing and social media management have helped us present our message to new and existing customers. Marc is always willing to go the extra mile, and you never have any doubts he will deliver. His problem-solving skills, creative flair, a talent for diplomacy and positive approach have helped to make our marketing stress-free and effective."

Danny Clark, Owner, CAS

0 comments

Recent Posts

See All