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Content is king, or so the saying goes, but what does it really mean? Content marketing is all about providing audiences with valuable, relevant and entertaining information. Storytelling if you like. 

As well as pitching your services, you are delivering useful information that your audience wants to see, so they reward you with their loyalty. Because the story is both informative and entertaining, the audience engages with it. This provides you with an opportunity to change or enhance their behaviour.

Crafty storytelling

Creating great content is the real trick. And that’s where Balanced comes in. We work with you to create specialised content for blogs and social media marketing, for websites and printed assets and across both business and consumer campaigns.


Get the social results you want

Whatever the story, we can help you find it, craft it for your target audience, and make sure it's compelling enough to get the results you want. We will help you choose the social media platforms that will most effectively place your message in front of an interested audience. We will create the profiles and a long-term strategy for content. We can even create the content and publish it for you on an ongoing basis.



Buywise Health


Cass Art

Cult Candy

Diversity Role Models

Dogs on the Streets

European Office Products

Field Grey

Hodgkinson Bennis

Lone Worker Solutions

Question Everything

React PLC

The Cheese Tasting Company


Vincent Benham Designs



Balanced Agency specialises in delivering balanced marketing and communications solutions for charities, startups and SMEs. Based in London City Island, in the borough of Tower Hamlets, we want to help local companies develop and deploy fantastic marketing strategies that get results. Branding, marketing strategy, content planning and copywriting, social media, print design for brochures, stationery and magazines, website design, and membership marketing all under one roof.


Email: Marc@balancedagency.co.uk



© Balanced Agency Ltd 2014-21

Balanced Agency Ltd, London City Island, London E14 0TJ

Registered address: Burnden House, Viking Street, Bolton, England, BL3 2RR

Registered in England and Wales. No. 8913758.

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